Why Google pays Apple $1B / yr — Jordan Koene // Previsible
- Part 1An update on the Helpful Content Update — Jordan Koene // Previsible
- Part 2Google’s Core Update, Again? — Jordan Koene // Previsible
- Part 3 Why Google pays Apple $1B / yr — Jordan Koene // Previsible
Show Notes
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02:21Why Google is paying Apple a billion dollarsThough Apple is one of Google's biggest competitors, theyre spending a billion dollars with them in order to maintain an authoritative position for their core product.
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03:13What Google is buying from AppleUltimately, Google is buying premium placement of the Google search engine on mobile devices like iPhones and Samsung devices. Theyre trying to ensure that the default search engine on the devices is Google.
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05:18The value of being the default search engine is on a billion iPhonesThe majority of todays searches are performed on a mobile device. This move is important in terms of Googles ability to maintain its dominance as the largest search engine in the world and its ability to continue to scale over time.
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09:08Why the deal between Google and Apple is public knowledgeLarge companies are brokering these deals to create awareness and market dominance. However, it came to the publics knowledge because the DOJ is investigating and filing lawsuits against Google on whether or not this is competitive.
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10:56Why the DOJ is getting involved with the GoogleThe DOJ is looking into whether this deal creates an environment for fair competition against other search engines. Making their search engine the default on devices removes the consumers ability to make their own choice.
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12:45The outcome of the GoogleBoth Google and Apple are globally dominant and significant. However, consumer choice is important and wed run into trouble if they were able to monopolize what your default browser is.
Quotes
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"This is something that's been going on for many years where Google is basically buying the default exclusivity of the Google search engine within the devices that many of us use." -Jordan Koene, CEO, PreVisible
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"The majority of searches today are mobile. This is an incredibly critical component to Google's ability to maintain their dominance as the worlds largest search engine and to continue to scale over time." -Jordan Koene, CEO, PreVisible
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"The average CPC on Google has to be at least $3, at least in the United States." -Jordan Koene, CEO, PreVisible
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"Microsoft has gone through this entire saga when it comes to Internet Explorer, which was a default browser on all these computers." -Jordan Koene, CEO, PreVisible
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"By creating this environment where Google is ever present throughout all of these different devices, what marketplace are we dealing with here? Is it a fair competition for all these other search engines?" -Jordan Koene, CEO, PreVisible
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"Microsoft was sued, not just by the DOJ, but by many regulators across the world around how they were placing this browser by default within all of these devices, and that had to change." -Jordan Koene, CEO, PreVisible
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"Google and Apple are two incredibly dominant and significant companies in the global footprint. There are very few government and regulatory bodies that can control the size and magnitude of these companies." -Jordan Koene, CEO, PreVisible
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"We don't want a world where there's only one option in order for us to consume a particular device experience. If they're able to create a vacuum where there is no choice, then we're all in trouble." -Jordan Koene, CEO, PreVisible
- Part 1An update on the Helpful Content Update — Jordan Koene // Previsible
- Part 2Google’s Core Update, Again? — Jordan Koene // Previsible
- Part 3 Why Google pays Apple $1B / yr — Jordan Koene // Previsible
Up Next:
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Part 1An update on the Helpful Content Update — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. We're just about three weeks into the rollout of Google’s helpful content update, and not much has changed. While some sites have taken a hit during this period, it seems as though Google’s intent was to send a message to the SEO community that their focus should be on creating high-quality experiences and content. Today, Jordan talks about the helpful content update.
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Part 2Google’s Core Update, Again? — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. While Google’s helpful content update did not have the devastating outcome that was anticipated by the community, it was likely a data gathering exercise. With a new core algorithm update announcement on September 12th, it is highly likely that there will be a lot of rank changes and major shifts in traffic driving positions in the near future. Today, Jordan talks about Google's core update.
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Part 3Why Google pays Apple $1B / yr — Jordan Koene // Previsible
Jordan Koene, PreVisible CEO and Co-Founder, discusses a little SEO news. It is in the best interest of the government and the legal system in the US to protect consumers and allow them to know all of the choices that they have available to them. Recently, it was brought to the public’s attention that Google is paying Apple to be the default search engine on their devices, and now Google is under investigation by the DOJ. Today, Jordan talks about why Google pays Apple more than a billion dollars a year.
